Learn how Estée Lauder Malaysia extends their signature high-touch philosophy to their email strategy with Experian CheetahMail
Every touch point is an opportunity to connect with customers and reach them at a 1-to-1 level. Nurture customer loyalty and gain deeper engagement by creating a personal experience with targeted and personalized communications.
Estée Lauder Malaysia is part of The Estée Lauder Companies – one of the world’s leading manufacturers and marketers of quality skin care, makeup and fragrance products. The company sought to extend its high-touch philosophy to the digital realm without running afoul of the upcoming Personal Data Protection Act.
Learn how Experian helped Estée Lauder Malaysia confidently navigate their concerns over compliance with the Personal Data Protection Act and successfully drive sophisticated campaigns – targeted to bring more relevant and personalised content to their subscribers – to achieve incredible improvements in delivery and customer engagement.
- Bounce rate improved from as high as 21.6% to as little as 0.9%
- Click-to-open rates averaged 24.8% per quarter
- CyberWhite BB Cream campaign garnered 42% Click-to-open rate
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