Feb 2023 | Identity & Fraud | Digitalisation, Report

Digital identity solutions are a crucial component to enhancing the customer experience in digital transactions. Driven by verified data, digital identity as a concept benefits both businesses and consumers.

Innovative and effective solutions can prevent costly fraudulent activity and enhance compliance measures for businesses and ensure a more convenient and protected experience for consumers. Consumer preference for digital transactions has grown exponentially and will continue to do so leading to higher customer expectations for a seamless and secure experience. Experian is deeply committed to developing leading solutions and has earned high rankings in industry experience, strength of product and seamless solutions in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 Report.

Juniper Research, one of the leading global analyst firms in the mobile and digital technology sector, evaluated vendors active in the digital identity space based on factors such as size, financial performance, global reach, product range, number of clients and strength of partnerships. Juniper provides the most comprehensive and progressive analysis of the digital commerce market in its market-leading Commerce & Fintech research.

The report discusses new approaches in the identity space and highlights best practice recommendations for deployment, in which Experian continues to be a market leader and remains committed to the crucial nature of identity as a concept for businesses.

Experian’s proprietary solutions and digital identity services are available through Experian’s CrossCore  partner ecosystem, which combines advanced analytics, rich data assets, identity insights and fraud prevention capabilities. Businesses using the Experian CrossCore partner ecosystem can connect any new or existing tools and systems in one place to quickly adjust strategies based on evolving threats and business needs, which helps to improve efficiency and reduce operational costs.