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Customer Acquisition Strategies

Acquiring new customers doesn’t have to be complex

A nimble, forward thinking strategy for acquiring new customers can be a life-changing experience. However, staying ahead of changing consumer needs is not as simple as it may seem. Experian gives you agility, flexibility, insight and control for acquiring new customers: the ability to change the game and create long term value.

Acquire more profitable customers through adaptive and targeted approaches

When it comes to customer acquisition, Experian is uniquely positioned to help its clients overcome the complexity of the marketplace. The wealth of our business services includes data and analytical expertise as well as marketing and measurement capabilities. Together, these offerings help clients acquire customers, automate processing and decisioning, increase revenue, and reduce acquisition costs and risks. This is all made possible with Experian PowerCurve®.

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Cloud based decisioning – PowerCurve® Customer Acquisition

PowerCurve Customer Acquisition improves the experience of anyone applying for your products, giving you an efficient, automated customer acquisition process – benefitting you and your customers.

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Purpose-built Digital Onboarding solution

Experian Digital Onboarding solution provide a fully configurable, compliant and secure way for your customers to apply digitally (self-serve or assisted by agents) for your products and services with ease.

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How Experian can help

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Gain flexibility to quickly respond to changing market conditions

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Reduce time to decision and enhance the customer experience

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Decrease customer acquisition costs

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Manage credit risk and fraud more effectively


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